As Pakistan counts down to the New Year, Daraz Pakistan has announced 1.1 ‘The #1 Sale’, a five-day shopping celebration designed to kick off 2026 with standout value across electronics, fashion, beauty, lifestyle and everyday essentials. The sale goes live at 8:00 PM on 31 December 2025 and runs till 5 January 2026, giving customers the chance to start the year by upgrading their homes, refreshing their wardrobes, stocking up on essentials, and ticking off long-awaited wish lists with exciting savings.
To make the New Year shopping moment more festive and interactive, Daraz 1.1 will feature platform favourites including Shop & Win and Treasure Chest, alongside Brand Rush Hour, which unlocks time-limited offers from participating brands.
Built around the spirit of new beginnings, Daraz 1.1 brings together platform-wide vouchers, best-value pricing and a wide assortment from leading brands, including LG, TCL, Samsung, Xiaomi, Tecno and Haier Pakistan in electronics and home, alongside Abbott, L’Oreal, Ana & Batla, Saeed Ghani, Golden Pearl Cosmetics, Jenpharm and Philips across health, personal care and beauty. Customers can also shop household and pantry favourites from Nestle, Pepsico, Colgate Palmolive and Olper’s, while exploring fashion and accessories picks from Meclay London Official, J., and Calza during the sale.
Daraz 1.1 is supported by payment partners Upaisa, MCB, Askari Bank and Soneri Bank, enabling customers to unlock additional value through partner-backed offers. The sale will also feature 100% authentic products and free delivery offers during the campaign period, supporting a smooth and trustworthy shopping experience as customers step into the New Year.
“New Year’s is all about fresh starts, and we want 1.1 to feel like the first celebration of 2026 for our customers,” said a Daraz Pakistan spokesperson. “We have brought together exciting savings, a strong line-up of trusted brands, and a shopping experience that is simple and reliable, so customers can start the year by treating themselves, upgrading their homes, or stocking up on essentials, all with great value and 100% authentic products.”
Daraz 1.1 “The #1 Sale” will be live nationwide via the Daraz app and website from 31 December 2025 to 5 January 2026.
