Saudia, the national flag carrier of Saudi Arabia, has introduced an innovative product just in time for the holy month of Ramadan and Umrah season.
The ProtecTasbih, the world’s first sanitizing prayer beads, are designed to enhance the spiritual journey of pilgrims while ensuring their health and safety.
Combining Tradition and Modernity
The ProtecTasbih is not just a set of prayer beads; it represents the perfect blend of tradition and modernity. In collaboration with creative agency partners, Saudia has created prayer beads that serve a dual purpose.
They allow pilgrims to engage in the spiritual practice of tasbih while also providing a convenient way to sanitize their hands. This innovative approach reflects a harmonious fusion of cultural reverence and modern health consciousness.
Using Tea Tree Oil
The key to the sanitizing function of ProtecTasbih lies in using tea tree oil. This natural oil is known for its effectiveness against a wide range of bacteria. It works by disrupting the cell membranes of bacteria, rendering them ineffective.
To incorporate this sanitizing element into the prayer beads, a unique molding technique was employed to create solid beads infused with tea tree oil.
Enhancing the Pilgrimage Experience
Mr. Essam Akhonbay, VP of Marketing at Saudia, emphasizes the airline’s commitment to the well-being of its guests. The introduction of ProtecTasbih is a testament to this commitment, as it aims to enhance the pilgrimage experience for all guests.
Pilgrims can now fully immerse themselves in their spiritual journey while accessing a convenient and effective hand sanitization solution.
Availability Onboard and in Holy Cities
Saudia ensures that all its guests have access to this innovative product. ProtecTasbih will be available onboard Saudia flights, ensuring pilgrims have a healthier and more sanitary journey. Additionally, these sanitizing prayer beads have been distributed in the holy city of Makkah, making them easily accessible to Umrah pilgrims.
As Saudi Arabia welcomes a significant influx of guests and Umrah pilgrims during Ramadan and Umrah season, the introduction of ProtecTasbih by Saudia marks a significant step toward ensuring the safety and well-being of all visitors.
This innovative product not only honors tradition but also embraces modernity, demonstrating Saudia’s dedication to providing a holistic pilgrimage experience.