It goes without saying that everyone seeking his career in real estate sector must focus on completing his professional education. However, to be successful you must need something beyond this bookish knowledge. For instance, you will have to learn about your client more than your competitors, expand your skills beyond just selling homes and learn to play your trump card – the convincing nature. Let’s reveal other things that are essential for every real estate agent in order to perform better.
Communication is Vital
Exceptional and outclass communication skills are and will always be the most important thing, an agent must have to be successful. A new trend has been observed that agents prefer to chat online with their clients due to which, they think that they should not focus to improve their face-to-face or telephonic communication skills. This is not true because face-to-face communication that an agent offers is the most valuable thing on his and company’s behalf. Onslaught of online technology will keep making communication more important as the time moves on and will be directly related to the level of service, agent offers to clients.
Social Media Matters A Lot
Social media websites are essential to develop and grow agent and agency’s profile. An online property portal must update blog regularly related to local real estate market news, trends, issues and current happenings and must spread content through social media websites to reach masses. Such efforts and contributions to connect property investors with real estate agents will prove to be valuable in the long run. Social media websites are essential for a real estate agency to connect to genuine audience. And as time goes on, a lot more people in Pakistan will embrace technology so there will be multi-fold increase in the value of social media websites.
Real Estate will always be a People Business
Onslaught of technology does not mean that one day real estate sector will become a complete virtual world. It will always be a people business. Things that will change with technology are: how much the business will be managed on website and how much the business will be managed physically. “Pakistan real estate is not a sector that can be completely managed virtually or with the help of virtual agents as one cannot make virtual agents fully prepared to handle every query,” said Director HomesPakistan.com, Asad Mirza. “People come up with various questions that only real estate veterans can handle,” he added further.
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By Khadija Aslam