The Pakistan Advertisers Society (PAS) has announced to hold PAS Awards 2015 to celebrate the best advertising initiatives in Pakistan. The award distribution ceremony will take place at Expo Centre, Karachi on the 25th of April, 2015. This is the most prestigious award and it is upheld in the greatest respect by all the advertisers and agencies in Pakistan. The awards have become a benchmark for the assessment of the most creative campaigns and marketing strategies. Various agencies and brands across Pakistan responded to the regular categories that spanned across various segments.
There are several nominees that have been finalized for the event:
Final nominees of PAS Awards 2015
Automotive & Transportation
Banking & Financial Services
Breakfast Foods and Dairy
Confectionery and Snacks
Cosmetics and Personal Care (Men, Women and Children)
Public Service & CSR
Fabric Care, Home Care and Furnishing
Hospitals, Healthcare and Hygiene
Hotels, Fastfood & Restaurants
Ice Cream and Desserts
Telecommunication Hardware and Consumer Electronics
Telecommunication Service Providers
Textile, Fashion and Accessories
Best in Digital
Passion for Pakistan
Platform Award – Best in TV
Platform Award – Best in Print
Platform Award – Best in Outdoor
In order to be eligible, the work must have been commercially released in Pakistan from the 1st January 2014 till 31st December 2014. Marketing campaigns, whether they are full or unique, can enter the competition. Any retail experience, viral, buzz, direct mail, PR, Radio, TV is acceptable. The work can be any one or a multiple combination of mediums. Campaigns that ran in 2013 or in the period before that and were submitted last year can also be entered. It is required that these campaigns have run for a substantial period in 2014 and were not declared winners in the last year awards. Discount selling, door-to-door sampling/selling and other related efforts will not be considered as BTL activation.
- Entry Form.
- Samples of Work.
- Authorization Form.
- Payment Mode.
One or more than one campaign submission across any category, under the Regular or Special category will require a fee of Rs 25,000. In case of the same campaign submission in multiple categories will require a fee of Rs 25,000 for first entry and then Rs 15,000 for subsequent entries. Payment will be accepted in the form of a pay prder/cheque in favour of Pakistan Advertisers Society. A confirmation of the receipt of your submission and payment from the Award Secretariat will be sent. In case of sending the payment through courier or delivering by hand, the following address should be registered:
Pakistan Advertising Society
2nd Floor, 6-C, 7th Commercial Lane, Zamzama, Phase V, DHA, Karachi-Pakistan.
Contact number: 02135836072-3