This year Pakistani media celebrated Valentine day as National Festival but Pakistani people totally rejected this festival. Especially Pakistani electronic media telecast special program, news & packages to promote Valentine day.
All the day different secular & modernist channels showed unethical shows.
On other side some commercial also make valentine day special Ads. Some channels & newspapers must appreciate as they exposed Valentine Day.
This trend is increasing in Pakistan while PEMRA has taken very less actions. People of Pakistan are demanding that Electronic & Print Media should follow ethical values of society.
On other hand, corporate industry is also sponsoring valentine related events and activities.