Foortal organized an annual gathering at Rangoli, Karachi on October 21, 2013. The event was organized to bring the tech-savvy and experts to a platform and to discuss the technological side of the portal and how we can deliver our best to the food lovers through this portal. Another reason for this event is to honor partner restaurants and valued customers.
Social media and information technology experts were invited at the event along with the valued partner restaurants and customers. Mr. Hammad Siddiqui – Career development and social media expert attended the event as a Chief Guest.
The gathering started with recitation of Quran-e-Pak. The first session was conducted by Mr. Waqar Hussain Shah about The Current Online Market in Pakistan and The worth of Online Food Industry in Pakistan. He covered the current stats and figures of online market in Pakistan. After that he discussed the worth of online food industry. There are around .675 million active users in Pakistan using different modes to order food. If each of the user make an order of Rs. 1000/month, the estimated worth of the industry would be Rs. 675 million a month and Rs. 8.10 billion a year.
The second session was about the Intro of Foortal. In which Mr. Ansar Hussain Shah discussed about the working of Foortal and how it benefits the restaurants and food lovers. The most interesting feature of Foortal is the back admin panel for restaurants where the restaurant can upload their menu with pictures. The restaurant admin can also update the prices, create deals, discount and can communicate with their customers.
Another exciting feature is for the food lovers. On every order placed, they get certain reward points which can later be converted into eCash. This eCash can be used as a mode of payment while ordering food. Both restaurant back admin panel and customer’s reward points are the most unique feature of Foortal, which no other food ordering portal is offering.
Then Mr. Anas Farooqui, Marketing Manager of Lal Qila Restaurant came and he expressed his reviews about how they started their restaurant and how they managed it without spending too much on advertising. He also mentioned that it was Foortal, whom they trusted to handle their online ordering and they are very much satisfied with Foortal services. He announced that Foortal will also look in to their buffet reservation and you can get 5% discount on reservation via Foortal. He also announced that their upcoming restaurant (Chinni Vinnie and Lal Qila Express) will soon available at Foortal and you can also get amazing deals and discounts on these restaurants too. Using the platform Mr. Anas also announced that they are soon opening their branches in Hyderabad, Lahore and Bangladesh.
Mr. Ahsan Ahmed, CEO Domino’s Pakistan discussed about what are the hurdles he faced during to run Domino’s initially in Pakistan. He expressed his views that Pakistanis loved to eat, whether there is a happy occasion or a sad one, food is necessary. He also discussed the potential size of the food industry in Pakistan.
Then the Chief Guest Mr. Hammad Siddiqui took the stage and spoke about the importance of Social Media. He said that Pakistan is one of the best countries in the region. Customer is the most important aspect of any business and we have to respect our customers, said Mr. Hammad at the occasion.
Chief Guest Mr. Hammad Siddiqui
Mr. Hammad also appreciated the initiative taken by WaqarTech Ltd. (Foortal.pk developers) for making such a technology in Pakistan and contributing in the betterment of the country’s economy. He expressed that it is the private sectors which help to develop a country’s economy the most.
Foortal then showed their Mobile apps for Consumer and restaurant. Both the apps are fully loaded with exciting features and are user friendly. Foortal launched the Referral Scheme at the Annual Gathering.
Foortal Team at FRBMeetUp
Referral System is all about to pay off the customers more. With referral system the food lovers can invite their friends and family using Facebook, Twitter, Gmail and other Social Media platforms. On every order placed by the referred friend, you can get up to Rs. 50. You can later use this eCash to order food or can reimburse as Cash. Foortal announced that the bloggers can also use the embedded code and can place the badge on their blogs. On every person coming from their blog they will get the eCash.
The event was concluded with the award and prize distribution ceremony. Special prizes were given to the Bloggers, Consumers and Restaurants. The Hash tag of event was #FRBmeetup.