Online Marketing has become an integral part of promoting any product or services but there is a growing concern that online reviews are being paid and content engineering is being used to mislead common people.
You may have seen certain brands using Twitter, Instagram and Facebook to promote their new product and services and it seems justified but the problem starts when they hire influencers to give fake reviews.
Unfortunately in Pakistan there is no concept of consumer protection and this allows people in Pakistan to use unethical ways to promote and market a product.
021DISRUPT was an event hosted by The Nest I/O in which a session was held regarding ‘Influence of Power’ during which the speaker Muzamil Hasan shared his view that how few people are controlling the narrative.
He talked about the way people lie about certain brands, praise products they never used, and this all is done in a way that gives impression of being genuine reviews.
Experts of the field say that influencers can market a product or service but it should be based on truth, rather than making false claims about a product statistics and figures should be used to promote a particular brand or product.
There are ways that people can use while marketing a product of their client but false praises and giving fake reviews should not be an option.
Social Media experts also advise that influences should check the authenticity of any marketing campaign before agreeing to become part of it.