Since its inception, Dettol has been inspiring and motivating children to be the catalysts of change in the society. The message has been reiterated through their 3 animated super-heroes, The Dettol Warriors.
Additionally, the brand has been running nationwide campaigns on personal hygiene and protection against germs.
Recently, Dettol collaborated with Sharmeen Obaid Chinoy Films and Waadi Animations, as the lead sponsor of the final installment of Pakistan’s first animated feature film “3 Bahadur: Rise of The Warriors.”
Pertaining to their collaboration, Dettol has announced an exciting “Golden Ticket” campaign which will allow the kids to meet their beloved superheroes; the 3 Bahadurs and the Dettol Warriors.
The announcement was made by the brand team of RB PKat the trailer launch of the movie 3 Bahadur 3, and has created a buzz already.
Speaking about the drive, the Director Marketing – Health at RB, Humayun Farooq, explained, “Dettol is introducing the Golden Ticket Campaign through which children across the country will not only be able to meet their favorite superheroes but will also be inspired to live like one, in their everyday lives. We believe this campaign, along with the upcoming 3 Bahadur film, will act as a trigger for positive change.”
In order to participate in this exciting campaign, fans need to purchase Dettol soap and find the Golden Ticket inside it.
Following the simple instructions printed at the back of the Golden Ticket, the participants can enter the draw and be one of the lucky winners to meet the 3 Bahadurs and The Dettol Warriors.
Dettol Warriors and 3 Bahadurs are loved by kids across Pakistan, which is the reason why 3 Bahadur 3 is anticipated to break the charts.
Upon meeting their favorite superheroes through the Golden Ticket campaign, the kids will be able to personify themselves as superheroes, having the determination and strength to carve a better future for themselves and for their country.