In an attempt of exploring the best manufacturing company for digital cameras, there are several companies that click to mind like Canon, Kodak, Nikon and Olympus etc. But a real market survey, consumer’s feedback can reveal the fact which is the leading one among all. International Data Corporation study disclose the fact that the Canon products secured number one position for total digital camera deliveries in the initial period of 2006, with a market share of 21.0 percent.
When the digital camera market grows, it is more vital than ever for camera sellers to meet dealer’s necessities and requirements for appropriate product openings, and correctly tackle customer desires with convincing designs and characteristic sets, Canon being the only, continues to suitably execute on these decisive principles.
Canon has long proved themselves as the chief player in the digital camera technology because Canon focal points are consumers’ need and providing quality products to them. The variety of Canon digital cameras encompasses the entire cosmos of consumer’s need. From easy flexible use, spot and shoot, to highly professional photography Canon has made it all available to the users. There range can be classified in to three: EOS, IXUS and Powershot.
Their EOS model variety of SLR cameras are some of the immensely used by professional photographers. The new 350D and 400D digital EOS cameras have been widely acknowledged as excellent quality for beginning level photographers with reasonable price to meet.
For point shooting digital cameras Canon provided IXUS, these are compact cameras with beautiful metallic body. These are easy, flexible to use and capture images efficiently. These cameras generate high quality result with varying ranges. This family is for personal use.
The powershot class of Canon covers a bigger spectrum, at one instance these cameras are simple, easy and centers the beginners. The powershot then moves to a wider outlook for highly advanced compact digital cameras. These cameras provide super zoom capability and in some cases of this variety there are highly advance options available more than the IXUS model. This capability is embedded for the users looking for higher zooming level and other advance options.
When the consumers’ market felt it seriously challenging that cameras should be digital, Canon recognized the need and analyzing the need Canon brought a new range of digital cameras in 1984. From then onwards Canon has committed to excellence and has greatly specialized in the field of manufacturing digital cameras. Canon has proved itself to be the best in manufacturing and supplying digital cameras due to its user centric approach, commitment to quality, flexibility to bring new designs and satisfying the needs of the users. Canon digital cameras, has developed a market enhancement by improving effectiveness in reaching the consumers, involving consumer feedback in the product design, making changes in the design as guided by the consumers etc. This consumer centric approach of Canon digital camera is the foremost reason that has made them the world most leading company in the world of digital cameras.
The contributor of this article Engineer Raheel Amaan is a regular guest writer at Awami Web, also he is contributing his research in various other research associations.