Brooke Bond Supreme is back with a new campaign, set in today’s time, around the COVID-19 pandemic. Already known for their inclusive advertising, the new ad highlights the need to be compassionate and considerate around people during these difficult times. It also reminds us of the fact that we need to stick together and take care of each other to avoid creating social distances, bringing the message to overcome physical distances and stay emotionally together.
‘Let’s stay socially connected while being physically distant.’
#DooriyonMeinApnapan is the message that Brooke Bond Supreme conveys through this 40-second clip. Social distancing is the need of the moment, but sadly the paranoia might make us act in ways that drive us farther apart. The need of the hour is to overcome that feeling and be there for each other. Brooke Bond Supreme weaves a socially relevant message to make people’s minds more inclusive; by performing small acts of Apnapan (togetherness) and letting others feel special in unprecedented times.
As we are all suffering from uncertainty and isolation at this point, it is important to remember this beautiful message of kindness and empathy. The situation is hard as it is, so it is our social responsibility to make sure we are there for each other during this time. The message has been brilliantly executed in the new TVC, reminding us that the little acts of kindness and small gestures help us get through this.
By dwelling less on stress and reflecting on positives, the best of human nature can rise to the challenge. Staying positive is the basic ingredient in the recipe for coping with a crisis successfully. It’s time to be proactive in creating small moments of happiness in our daily routine. As a responsible citizen of the country, it is our moral duty not to be ignorant and follow the SOPs in order to prevent it. More than that, it is also important to spread kindness and not let these physical distances drive us further apart. That is the message that this TVC has executed wonderfully, resonating with the masses.
Watch the ad here: