Recently launched Serene Air airline is using photo of Awais Yaqub, Photographer at Awais Yaqub PhotoGraphic. Awais Yaqub who lives in Islamabad stated on his Facebook profile: “Serene Air website and my Clock Tower photo without permission and payment. The reason photographer survival, and hobby is so difficult to sustain, free lunch for business giants like SereneAir”
Many criticized Serene Air on this and one commented: Please talk to a lawyer and make a petition in the court… they will beg you, I am telling you. When there will be a proper notice from the lawyer they will contact you n beg you not to take it to the court.
It is quite unprofessional that a company is doing like this. Permission should be taken from photographer before using their photo. Many on social media give credits to photographers/content writer when they share their things.
It is hoped that Serene Air will do something concrete in this regard.