Now Dawn English is back as dawn group is Re-launching Dawn English News Channel. Dawn News which was shifted from English to Urdu now is Re-Launching English News channel again. May be many people will look this decision as very bizarre logic. Dawn news English was didn’t catch good market in Pakistani TV channels although Dawn is very huge brand name. After failure of English version dawn management decided, to transfer English channel to Urdu news channel.
The decision to move towards Urdu version was may be due to wide Urdu listening audience but dawn still not gets A grade category among TV channels. Urdu news channels like Dunya TV & Samaa TV have much better viewership as compare to Dawn. Some people argue that dawn news delivery speed is very slow as compare to other news channels.
Second point which has many groups notifies that dawn doesn’t have much quality programs. Three months ago dawn news hired Juggan Kazim for morning show which makes a lot of viewers for dawn but she also left dawn few days back. Talat Hussain also joined dawn TV but it didn’t much effect. We think if dawn news gets 2 or 3 good programs then dawn can be a good infotainment channel.
In spite of this fact that dawn newspaper is leading English newspaper in Pakistan, Dawn TV needs very courageous steps to move forward. Test transmission of Re-launch English version is On-air & result will in front of all within weeks.