Bank Alfalah has changed its logo. Now the Bank will represent its identity with a newly designed logo. Various companies go for a logo change in 10-15 years according to the changing business norms and also to create a fresh look for their company. But some tend to keep their logo as it is so that it is remembered as an identify for the past, present and the future. The logo is printed on the bank’s cheque books, ATM cards, bank branches and various other products. In fact companies go as far as designing their entire interior in a way that it becomes a bold reflection of their logo.
Bank Alfalah is operating as a private bank in Pakistan under the ownership of Abu Dhabi Group. It was in June 21, 1997 that Bank Alfalah incorporated itself as a public limited company under the Companies Ordinance 1984. It started its banking operations from 1st November, 1997. It is engaged in commercial banking and related services as defined in the Banking companies ordinance 1962.
The roots of the bank go back to the Bank of Credit and Commerce International (BCCI), which was closed down due to various allegations. The Pakistan operations of BCCI were taken over by State Bank of Pakistan and nationalized to safeguard the consumer interests, under a new identity of HCEB or ‘Habib Credit and Exchange Bank’. In 1997, the bank was privatized and taken over by ‘Abu Dhabi Group’ of UAE, with a new identity of ‘Bank Alfalah Limited’.