A new music show ‘Pepsi Smash’ is going to start soon. The show is expected to be like of Coke Studio which is sponsored by Coca Cola. This Pepsi Smash Pakistan will be sponsored by beverage giant Pepsi. Pepsi is the top most selling cold drink of Pakistan. The show is expected to air from January 2013.
A web portal of Pakistan has claimed that Farhad Humayun of Overload fame will handle the whole project and the recording of Smash has been done at Farhad’s studio ‘Riot Studios’. Rohail Hayat was behind Coke Studio. Till now there have been five seasons of Coke Studio. Now there are reports that Ali Azmat will perform in Coke Studio season 6.
Many in the music industry have appreciated this work of Pepsi and have said that it is good that like Coca Cola now Pepsi is also focusing on music industry. They are of the view that these type of shows help musicians, singers in a very positive manner.