According to the promise made in September of last year to introduce this monetization option, YouTube has announced that starting on February 1st, producers will be able to earn money from their “Shorts” video through advertising.
Shorts are a popular genre on Pakistani YouTube, so this tweak might increase local creators’ earnings there. Additionally, it will aid in drawing more content producers to the platform.
This modification is a part of a larger upgrade to YouTube’s Partner Program, which now necessitates that all partners, whether or not they intend to monetize their Shorts, sign new agreement conditions.
Previously, the only ways for creators to make money off of Shorts were through features like Super Chats and retail integrations, as well as a creative fund established by the platform.
This technique was less advantageous than TikTok’s monetization strategy, which divides ad money directly with creators, as YouTube has been doing for traditional videos for years. It is now expanding to include Shorts.
If they so want, creators can decide not to monetize their Shorts work.
Every participant in the program must sign a base agreement outlining what type of content can be posted on the site and how payments are made. YouTube is introducing a modular system for the Partner Program’s terms. This only applies to content producers who have a partnership with YouTube already.
Partners have deadline until July 10, 2023, to accept the revised terms; after that date, monetization will stop and they will need to re apply for the program. Partners must independently agree to a separate agreement that governs the “Watch Page” and Shorts monetization requirements.
The Shorts deal, which goes into effect on February 1st, will provide content producers a share of the money made from the commercials seen in-between videos in the Shorts Feed. Other services like live streaming and classic “long-form” videos on YouTube, YouTube Music, or YouTube Kids are also covered by the Watch Page agreement.
According to a recent update on YouTube’s Partner Program overview and eligibility help page, that is no longer the case as of January 2023.
In order to be eligible, one must have either 4,000 hours of non-Shorts content or 10 million views on publicly available Shorts during the previous 90 days. However, in order to qualify, creators in both situations must have at least 1,000 subscribers.