Turkish Airlines published an ad in a leading newspaper that displayed a major spelling mistake and the advert was displayed in the newspaper for two days before the concerned authorities bothered to rectify it. The add spelled ‘ The united kingdom’ as, ‘the united kingtom’. This may seem a minor mistake, but mistakes like these may affect the image of any brand or company instantaneously.
The advert clearly depicts the negligence of the concerned Ad agency which has been dealing with the adverts of the Turkish Airline. The agency displayed leniency in highlighting the mistakes and the add went without a proof reading. This advert has been published fir two days with the same mistake. Adds speak about the organization. The standard of compilation and the graphics all play a part in creating an image.
These days ads are already competing to attract the attention of the consumer for the organization and mistakes like these will end up costing a lot for the concerned organization. It is impossible to have not noticed the mistake of United Kingtom while proof reading the advert.