As you guys know, The PSL Fever is everywhere in Pakistan these days. From a 7 years kid to 60 years Old man, everyone is talking about PSL. Many brands are partnering with PSL this year, we can see Head & Shoulders having an activity of head shakes, Tapal Tea is providing Tea to the audience and much more.
Meanwhile ZIC lubricants’ activities have definitely stood out by far. The set activities and the rewards for participation have kept the PSL goers engaged throughout many platforms, and not only on ground but within the digital realm as well – including on Facebook, Twitter.
— Umer Vlogger (@Umer_Vlogger) March 9, 2019
ZIC lubricants has been associated with PSL for the last three years and has proudly worn the badge of association with an event which has been taking place for four years in a row and is performed and celebrated on such a large scale.
— Hamadullah Sohu (???????? ????) (@hsohu) March 9, 2019
In PSL’s season 2 and season 3, ZIC had bought 50 packages in partnership with Pakistan Cricket Board (PCB). Moreover, even the truck was initiated as an idea by ZIC and PCB. ZIC truck appeared on all live matches regardless of any team hence not limiting the brand to one team rather getting mileage throughout the tournament.
This year, however, ZIC decided to go bigger and amplify its brand presence on a grander scale and platform. ZIC wanted and intended to do something which would bring about more than on-screen exposure for the brand.
So what has happened this time around is that, ZIC lubricants introduced the idea and with the hashtag of #ZICsuperHit.
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The biggest cricket event is here. ZIC lubricants is proud to be the official sponsor of PSL 4. Get a chance to win exciting prizes and so much more. 31 Days, 31 Prizes. Yes you heard it right. Predict the answers to be a winner. The most thrilling cricket clash is about to begin. Stay tuned on ZIC Lubricants Facebook page to get the latest updates. #ZICOfficialSponsor #ZICsuperHit #PSL #HBLPSL2019 #KhelDeewanoKa #WinWithZic
This meant that every time a batsman hits the bottle they would earn a $100. Apart from incentives for the players, ZIC also announced a campaign for people watching PSL matches at home. Engaging offers, aren’t they?
Cricket, games n prizes what a combo ?#ZICsuperHit
— Sagar Samy (@sagarsamy) March 9, 2019
With the help of social media influencers the hashtag #ZICsuperHit became the trending topic on Twitter in which social media users engaged and shared their views about the amazing competition and prizes by ZIC Lubricants.