They say timing is everything in marketing, and it can’t be truer for Telenor’s latest marketing campaign. In its latest stunt, Telenor outsmarted it is competitors by smartly positioning one of their billboards.
The billboard was positioned at the central junction in Rawalpindi, right between two other billboards of Zong and Jazz. The billboard featured a swag posing Sohai Ali Abro with a message saying “NaDaien Na Baien…Seedha Telenor 4G par aain”.
[junkie-alert style=”white”] The billboards became an instant source of amusement for the tired roadsters resting at the junction and instantly drew a lot of chuckles from the motorists passing-by. [/junkie-alert]
We have to hand it to Telenor. They have always tried to communicate with their target audience in an out of the box way, thereby outstanding from the competition. Telenor’s agile response and innovative marketing strategies are always very well-planned, which is also evident from this latest marketing campaign. They are always on the lookout for opportunities to create the most impact and deliver the message in a crisp and effective way.
[junkie-alert style=”white”] The thing that makes this marketing campaign a hit is that it grabs the attention of the customers instantly and outsmarts its competitors in one masterstroke. [/junkie-alert]
The Pakistani advertising landscape is devoid of many out of the box and insanely clever marketing campaigns, which is why this billboard is such a joy to look at. It goes to show that competition doesn’t need to be cut throat all the time, and can also be entertaining provided that the right opportunities are leveraged at the right time. Let’s hope we get to see these types of witty campaigns more often.
Telenor is on a mission to empower the digital consumers in Pakistan with high speed Telenor 4G by disrupting the status quo in the digital landscape and upgrading the digital lifestyle of Pakistanis. With marketing campaigns such as this, they are currently setting some high standards for their competitors.