Newspaper is one of most leading advertising medium in Pakistan. Advertises allot Most of advertising budget on TV and newspaper. Pakistan newspaper industry divided into two major segments, English and Urdu.
Dawn, The News, the Nation and Pakistan Today have good Market value and audience while JANG, Express News, Nawai Waqt, Khabrain have much control in Urdu market. The Major strengths of newspaper advertising are as follows.
- Good circulation
- Cheaper Than Television Advertising
- Flexibility of sizes
- Detailed information
- Easy to get AD slot
- Very strong feedback from customers
- AD life is very short
- AD are less creative
- Poor quality due to rough paper
- Literacy factor is also a important barrier