Seeing a couple together is no special. But there are several advertising techniques used to attract customers and passerby attention. One such has been a snore stopping billboard advertisement in Los Angeles, which depicts the ‘controversial’ U.S. soldier with veil observed Muslim woman.Embracing the lady wearing the army dress, the bill board established by one of the snoring companies of America attempts to give the message of staying together. Being with each other on bed at night, without being uncomfortable with the snoring issues during sleep of your partner is a problem solved! The hash tag, stating be together signifies it.
The advertisement has been seen by many as cool and innovative one while many others failed to grasp the primary message. Woman in hijab wears wedding ring that depicts the two young people to be a couple.
American-Islamic Relation Council has liked the new idea given by the organization for the promotion of the product. Melody Devemark, Snore Stop spokeswoman talking to media stated that we have tried to captivating attention by being inspired from the real life couple. We have not tried to misuse the military dresses, she said. One of the viewer however expressed liking for the unique idea.
After the billboard, several have been established in Houston, New York City, Salt Lake City and other places of the State. The organization has further clarified about the advertisement saying that they want to picture America as diversified accepted society that treats every one equally, without any distinction.
However, there are specific reservations in the Muslim world regarding this advertisement concept and many in the Muslim world; identify it as a misuse of Islamic values.