The marketing promotional message will find demographics useful in achieving sales goals, sales territories and measuring marketing potential and strategies.The promotional messages can vary according to demographics because any two demographic differs in their wants. For example a perfume is marketed in two different brands with slight characteristic variation ‘Versace Men’ and ‘Versace Women’; thus the characteristics of the demographics play a vital role for a promotional message of any specific product.
Similarly the age group variation also plays a role in differentiating the promotional message, a product targeting youth contains a promotional message containing thrill, adventure etc for example energy drinks, whereas promotional message targeting elderly people require elements of care, kindness etc. for example healthcare systems promotional schemes in the USA.