General Musharraf’s decision to become an ally of US after 2001 was a major blow to Pakistan’s tourism industry but it is once again growing with more than 1.75 million tourists in 2017 alone.
After 2001 the deteriorating security conditions affected the tourism industry but now as security conditions are becoming better tourists are once again attracted towards the beautiful landscapes and culture of Pakistan.
PTDC Managing Director said that with the help of government they are working to promote tourism. Recently PTDC also signed a Memorandum of Understanding with University of Management & Technology (UMT) to promote tourism.
World Travel & Tourism Council (WTTC) disclosed that tourism industry generated $19.4 billion which is 6.9% of Pakistan’s GDP. WTTC expects that the industry will continue to grow and within a decade the contribution of Tourism Industry to Pakistan GDP will be around $36.1 billion.
Many areas in Pakistan are famous for attracting tourists such as Neelum Valley, Rawalkot, Jhelum Valley & Ramkot Fort in Lahore. Anotehr favourite destination is Gilgit-Baltistan where people visit Skardu, Gojal Valley, Rama Meadow, Deosai Plains & Attabad Lake.
Mughal Architecture in Lahore such as Badshahi Masjid, Lal Qila and Shalimar Garden are also a major attraction.