Leading telecom company Nokia has announced a new logo to change its identity for the first time in 60 years.
The new logo features ‘Nokia’ in 5 different shapes, replacing the company’s iconic blue logo with new colors and designs.
Speaking to a news agency ahead of the annual Mobile World Congress event in Barcelona, Spain, the company’s Chief Executive Officer (CEO) Pekka Lundmark said that after buying the company in 2020, we set up a three-phase strategy.
The strategy included restructuring the company, accelerating initiatives and testing them.
Nokia wants to continue manufacturing its existing products as well as making other commercial products.
Major technology companies are partnering with telecom product manufacturers to sell private 5G networks and other products together.
The new logo swaps the classic blue with a range of colors, and features five unique shapes forming the word Nokia.
The old logo made people think of smartphones, CEO Pekka Lundmark told Reuters, while the new look and feel signifies that Nokia has emerged as a “business technology company.”
