Magnum Ice cream is a very popular brand in Pakistan and is one of the best ice creams in the market. Magnum has recently started aggressive promotion of its brand from previously being just a variety in the Walls ice cream lineup to becoming a separate brand of its own. For this purpose Magnum has launched an advertisement campaign featuring none other than the famous actress Kareena Kapoor.
Kareena Kapoor has taken over the duty of ‘pleasure’ ambassador for Magnum in India and because of her popularity across the border, she also features in the campaign in Pakistan. The advertisement campaign features Kareena Kapoor in an exclusive photoshoot, wearing the traditional gold colour of Magnum and talking about the fineness of its flavor. Kareena Kapoor has also done advertisements for Pakistani barands such as Qmobile and Firdous Lawn.
Magnum has a large variety of products in Pakistan with its recent additions which include Magnum Choco-Cappucino, Magnum Chocolate Brownie, and Magnum Chocolate Truffle. Magnum is a world renowned brand and has famous celebrity endorsers like Eva Mendes, Eva Longoria and Liv Tyler. Magnum ice creams are known for their rich flavor, smooth texture and the exclusive and delicious Belgian chocolate coating.