Javed Miandad is appearing in a recent commercial launched by PTCL to advertize their new offer for the World Cup Tournament. A teaser of the commercial has been released that shows Javed Miandad sitting on a couch with his laptop perched on a table. He seems excited and enjoying something in his laptop. He punches his fist in the air with a definite YES! A back ground voice appears saying ‘Javed Miandad Khush Lag Rahay Hain’ at which Javed Miandad claims ‘Kia Sab Kuch Bata Doon, Thora Sa Sabar Karain’. Then the camera zooms on to the laptop screen which shows two words appearing on it ‘Coming Soon’
The teaser is no that captivating and Javed Miandad’s persona has not been utilized to its full impact. The teaser is not actually a teaser as it gives away everything about the advertisement campaign. The voices of the commentator coming out of the laptop, Javed Miandad adorned in a cricket jersey and giving cricket gestures. So it’s not hard to guess that this offer will be something related to their internet service.
PTCL needs to do more than just launch advertisements with high profiled cricketers. They need to live up to their word. In fact every franchise does. Otherwise the ads just appear to be lame.