Pepsi is Pakistan’s famous cola brand but there are some facts that are unknown about the brand and some myths that are associated with Pepsi.
The most common rumor against Pepsi is that it funds Israel and that it contains alcohol.
Pay Every Penny to Save Israel:
A very common myth is that PEPSI abbreviation is derived from Pay Every Penny to Save Israel. It is not true because Pepsi derives its name from ‘dyspepsia’, the digestion problem for which Pepsi was formulated to cure.
Many shop owners in the Muslim world refused to sell Pepsi because they believed that they fund Israel, during Israeli attack on Palestine the matter is reborn, though now most people boycott it because Pepsi has manufacturing plants in the occupied land.
Pepsi Contains Alcohol:
Another myth is that Pepsi contains alcohol, while the truth is that Pepsi is a non-alcoholic drink. According to a French research it contains insignificant traces of alcohol which many other product also contains due to the manufacturing process.
Some amazing facts about Pepsi which are not known by most of the people are:
Pepsi As A Medicine:
Pepsi was introduced in 1893 as soda syrup by Caleb Bradham who claimed that it aids digestion and boosts energy, at that it was called Brad’s Drink.
After few years he started bottling Pepsi and within years he selling up to 20,000 gallons each year. During Great depression he sold the assets to Loft Inc. which later became PepsiCo Inc.
Coca Cola Declined To Purchase Pepsi:
Between 1922-1933 Coca Cola received three offers to purchase the bankrupt Pepsi but it declined to acquire it, not knowing that soon it will become the rival giving Coca Cola tough competition throughout the world.
The First Western Product In Soviet Union:
Pepsi was the first western product which was sanctioned for sales in USSR after an agreement with the government. It became a symbol of friendship between the cold war rivals and became the icon of reform policy in Soviet Union.
Take The Pepsi Challenge:
In 1975 Pepsi launched the Pepsi Challenge during which blind tasting was done for Pepsi & Coca-Cola, during which majority of people preferred Pepsi. It was huge success for the company which heavily commercialized the results of the challenge.
On its 100th Anniversary Pepsi launched Project Blue which is considered one of the biggest worldwide branding campaign during which Concorde aeroplane was painted in Blue with Pepsi name & logo.
During the marketing campaign a national newspaper was printed on blue pages while Pepsi also became the first brand to film its commercial on space when cosmonauts filmed with a replica of Pepsi can.
In 2016 Pepsi launched 1893 which was made with natural ingredients, similar to the natural cola which was sold in 1893.