The competition between private TV channels is getting tougher and nastier day by day. There is no field or category, where the TV channels are not engaged in a battle. At first it was morning shows. With the success of Geo’s first morning show with Nadia Khan, you saw a stream of morning shows being launched on every TV channel with the usual frenzy of events such as dholkis, dances, lame talks and cooking shows. And now morning shows have seemed to lost their touch and have become monotonous to the point of boredom.
The same pattern is being followed by the category of Game shows. With apparent one success, now you see game shows being launched on every channel. Hum TV just started their program ‘Jeet Ka Dum’ with Faisal Qureshi and Geo is making a comeback with ‘Inaam Ghar Plus’ hosted by none other than Aamir Liaquat.
Aamir Liaquat appears more to be Geo’s knight in a shining armour, who is called upon by the channel to save the day. While Hum TV toughened the challenge by introducing ‘jeet Ka Dum’, Geo expects Aamir Liaquat to use his charisma in Inaam Ghar Plus. The format would be the same. An audience will impatiently wait at the set to have their names called out and then receive the prizes for free. The program will start from February 13th.
Game shows are becoming a popular brand just because of this very reasons; ‘Free gifts!’. Who wouldn’t want a free motorcycle, TV, fridge, a car or a free Umrah ticket without toiling day and night to save up for your luxuries, when the term savings seems to be a fallacy in the this era of inflation. TV channels have caught on the public’s general interest in gifts and are thus cashing on this opportunity.
But to save the game shows from the same monotony as the morning shows, TV channels need to stand out in their programs, so that they can keep the public and the sponsors interested in these shows.