Dil Majboor Sa Lagay is a new serial that has been launched from Express Entertainment Channel. The cast of the serial consists of Noman Ijaz, Noman Masood, Zainab Qayyum and Rubina Ashraf. This serial has been written by Sheema Kamal and is a direction of Atif Hussain. The cast contains some prominent actors from the drama industry and hopefully it is able to attract the audience and obtain a rating from among the cascade of drama serials being launched.
Express Entertainment is already struggling to redeem its position in the industry. In an attempt to attract viewers, it had released various Turkish dramas as well. Express entertainment is currently ranking at the 4th position among the TV channels after ARY Digital at the 3rd position, GEO TV at the 2nd position and Hum TV at the top position.
Express Entertainment is losing its rating among the viewers. Female viewers on the social media specially criticized the sub standard content being aired by Express Entertainment, while Hum TV and ARY Digital seems to be dominating the TV screens in the current scenario. Express Entertainment needs to buck up and employ effective strategies before it completely loses its status.