Karachi: Cricnama.com, the world’s first Urdu-language cricket website, has launched its Android app to bring users up to date with its standout coverage of the game, no matter what device they are using.
The launch comes as the first edition of Pakistan Super League (PSL) is keeping everyone on the edge of their seats, and Asia Cup and World Twenty20 not very far away.
News, analyses, debates, reports, records, videos, photos, statistics, infographics — this CricNama app is beyond a cricket lover’s wildest dreams.
After the introduction of 3G and 4G mobile technologies along with easy market availability and general acceptability of smartphones in Pakistan, there was a dire need for quality content in Urdu for the masses. No cricket app was available that could cater for the growing information needs of fans and readers about their favourite sport.
This new CricNama app will help bridge this gap by giving smartphone users access to their favourite content.
Introducing the website, CricNama’s Founder and Editor Fahad Kehar said: “Pakistan is a richly multicultural and multilingual country. Language, accent, culture, tradition, lifestyle, dress, food — everything changes every hundred kilometres.”
“However, two things that stay the same throughout the country are Urdu, which is spoken and understood in every nook and cranny, and cricket, loved by everyone no matter what their age, class, caste or colour is,” Mr Kehar added. “What CricNama does is it blends the two values together.”
This first ever cricket-oriented app in Urdu is available for free download from Google Play Store.
Currently, the alpha version of the app has been presented which is compatible with Android-powered smartphones and tablets. However, the app will also be launched for Apple iPhone and Windows-enabled smartphones in the near future.
