Pakistan has been blessed with a lot of natural beauty and diversity. From the mountainous areas in the north to the deserts in the south, Pakistan is home to many different cultures. The northern areas especially have the potential to become tourist hotspots due to their scenic beauty and vibrant cultural significance. Chitral is one such area where authorities have turned their attention.
The Chitral Association for Mountainous Areas Tourism (CAMAT) has launched a project for the preservation of the local Chitrali (Khow) culture. This culture has a deep connection with history, having influences from centuries old Indian, Persian and Central Asian cultures. The project aims to revive the culture and promote tourism in the area. USAID is the financial sponsor of the project.
The project will span over 11 union councils and involve 26 local organizations according to Dr Inayatullah Faizi. Eight different cultural festivals will be started to showcase the regions handicrafts, local food and sports among other things. These festivals would also provide the locals to sell their hand made goods and improve their way of life. Special competitions of cooking and sports will also be organized and training will be provided to locals in the preparation of local handicrafts. If the project is successful it will usher in a period of growth into the region.