People who are disabled physically can play a great part in the development of a society but this can only happen if the people without disabilities accept them as equal citizens of the country. And this is what Blue Bands new TVC is all about.
Blue Band released their latest advertisement recently in which a mother observes his kid just using his one hand to perform his daily tasks. Then the mother watches the children who are playing volleyball with one hand. This all doesn’t make any sense until another child with one hand enters after being invited by others to play.
This is a message which we need to eco in the society, this is what our culture and our religion teaches us. We should not only accept them as they are but rather we should motivate them for what they can be.
The commercial ends with a clear message for the parents ‘Jab Blue Band khayal rakhay in ki sehat ka, tou aap khayal rakh sakti hain in ki tarbiyat ka’. Educating children is the greatest responsibility of any parent and parents should prioritize.