Aashiyana Meri Mohabbat ka is a new drama serial that has been launched by Urdu 1. This is an another Turkish venture that will be broadcasted from Sunday to Thursday at 9PM. The channel is investing enormously in its advertising it. Massive billboards have been set up across the city to attract the viewer’s attention. The drama is a love story as evident from the title and includes a glamorous cast in an entirely Western inspired attire and background. Urdu 1 has maintained its viewership through the Turkish dramas basically. It also broadcasts various Pakistani and Indian dramas as well, but Turkish dramas become more popular.
Aashiyana Meri Mohabbat ka is also gaining popularity and its advertising campaign is also very aggressive. Urdu 1 has also announced a selfie competition for this drama serial and is giving away prizes for selfies taken in front of the Aashiyana Meri Mohabbat’s billboards. Viewers, majority females, are taking a huge interest in this drama and also this competition.
Glamour alone is a major attraction in the Turkish dramas. Foreign actors and foreign sceneries give the Pakistani audience a break from the norm and lends the dramas a fresh look. Although these dramas are far from out cultural setting, the foreign serials are broadcasted increasingly by private TV channels because of their popularity. This has further intensified the competition for the Pakistani TV industry.