Atlas Honda recently launches new 150cc CB 150F motorcycle in Pakistan at a price of Rs. 159,000. It is one of the new motorcycles which are launched by Atlas Honda Limited (AHL) to target the high end segment of Pakistani market.
AHL general manager Afaq Ahmed said ‘enhancing its product line with high-end models & in the coming days we will introduce more products’
Last year the company manufactured 920,640 units and this year it expects to reach production level of 1.35 million units. To achieve the goal the company is investing in capacity enhancement. Recently $160 million were invested, $110 million from the company and $50 million from vendors and group companies for the next 5 years.
The company is successfully exporting motorcycles to Afghanistan & Bangladesh. In 2014-2015 6,456 units were exported, in 2015-2016 the numbers increased to 7,321 units.