The advent of the social media has given birth to a new generation of entertainers that have used the social media to show their talent. Zaid Ali is one such blooming entertainer who has taken the social media like a storm through his simple comedy videos on the family norms of brown people, as named by him. Zaid is now a popular name on Facebook and also has his channel on YouTube as well. He uploads small duration videos in which he enacts as a mother, father, son, daughter or any type of family member.
Zaid’s videos are on the daily routine of people. He keeps his videos crude and simple which appeals to large masses. People from Pakistan and various other countries relate easily to his videos as they are based on the day to day activities of families among themselves. The way he connects to the people through humour has made him even more popular and more so; people of all age groups have enjoyed his home made videos. Zaid is just 19 years old, which further adds innocence to the videos. He is a Pakistani but has been brought up in Waterloo, Ontario, which has lent him a dual perspective of both the western and Pakistani culture. His videos are a comparison between the Pakistani and American culture set in a comedic setting.
Entertainers have earned a decent income through their videos. They first create a fan following on Facebook and then transfer their traffic to YouTube and earn money on every video upload. This lends the people a totally different type of entertainment, through which amateurs like Zaid can share their talent without depending on the main media network.