Karachi: Women Working Society has put banners on billboard in the city. The banners are targeting lawn industry. Do not promote vulgarism via fashion, this was written on billboard at University Road, Karachi. Stop promoting nudity for selling your fabrics, this was written at another billboard also placed at University Road, Karachi.
The banners are in English and Urdu and are demanding from lawn industry to stop promoting nudity and vulgarism. A woman working in multinational company while taking on this issue said that it is true that lot of vulgarism has been spread because of these lawn advertisements, exhibitions.
She said that lawn or any other product can be advertised without promoting vulgarism. She was of the view that there are many products like mobile phone, mobile phone servivce providers, refrigerator, soft drinks, juices, chips, bubbles and others where vulgarism is shown.