Infinix launched its smartphones in Pakistan few years ago in 2015 and within a short span of time it has gained a sizeable market share.
In an online poll AwamiWeb asked social media users which smartphone brand they prefer between Infinix and RealMe and the results were very clear.
The poll was viewed by more than 11,000 people and 84% voters preferred Infinix which means they supported it overwhelmingly.
This reflects that the mobile manufacturer has been successful in establishing itself as a brand in Pakistan. One of the reasons for this is the marketing strategy followed by Infinix in Pakistan and around the world.
During its launch Andy Yan, the co-founder of Infinix said that they will follow product concept of marketing, which means that if your product is good, it will sell itself.
So rather than using huge expenses for marketing Infinix offered better specs & features at affordable prices to compete with already established brands.
Reviews of #InfinixS4 are coming really well, users are loving it! @PhoneWorldpk termed this phone has all the aspects and also said, this is an amazing phone for only Rs. 22,999 is a huge bonus for all! #NextLevelSelfie pic.twitter.com/zw2y6FulmP
— Hamadullah Sohu (???????? ????) (@hsohu) July 28, 2019
The latest launch of Infinix S4 also reflects this marketing strategy where they offered 32 MP Selfie camera, 3 GB RAM and 64 GB ROM at just Rs. 22,999.
The Selfie Quality Geniunely Impressed Me Too..
Infinix S4 32MP Camera in a Price Range of Pkr RS. 22,999 only
#InfinixPakistan #INFINIXS4 pic.twitter.com/hSMoSbRgM1
— Imran Gill (@ImraanGill) July 28, 2019
#InfinixS4 empowers users through its latest 32MP Selfie camera that features cutting edge technology and a sleek and stylish design. The brilliant S4 featuresa 32MP AI Selfie camera, Wide angle triple rear cameras at 13MP+8MP+2MP, 6.2? HD+ Waterdrop display. #NextLevelSelfie pic.twitter.com/n5pFEp1Hbk
— Adnan Alam ?? (@AdnanAlams) July 22, 2019
The youth which have the biggest share in smartphones industry are now opting for Infinix because they want better features at affordable price.
— Abeer (@DMisHaram) July 28, 2019
Infinix Mobile is a Hong Kong based smartphone manufacturer founded in 2013 by Transsion Holdings, within a short period it has spread over 30 countries in Asia, Africa and Latin America.